Virtualizing the Data Warehouse

Virtualizing the Data Warehouse

2018 is exactly thirty years since I published the first data warehouse architecture. The core concepts of the architecture remain strong and viable. However, the evolution of both business needs and technology solutions over the intervening decades has led to…

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Rethinking the Data Lake with Data Virtualization

Rethinking the Data Lake with Data Virtualization

In this post, I will introduce the idea of the logical data lake, a logical architecture in which a physical data lake augments its capabilities by working in tandem with a virtual layer. In subsequent posts in this series, I’ll…

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customer-360

Catering to Customers, Individually

The current data-volume explosion can be traced back to a time when our society began to focus more on customers as individuals. We see ourselves as independent, unique people with free will, not bound by social conformity. Catering to that…

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