data-accuracy-data-flow

Integrating Data Quality into the Data Flow

I have long been an advocate of integrating data quality techniques as a core component of an organization’s end-to-end data processes. When I began evangelizing data quality management about twenty years ago, the common practices for data quality involved post-processing…

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customer-360

Catering to Customers, Individually

The current data-volume explosion can be traced back to a time when our society began to focus more on customers as individuals. We see ourselves as independent, unique people with free will, not bound by social conformity. Catering to that…

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